Everyone knows that emails perform best when you personalize the email based on the person you are sending to. This post will show you how to go beyond simply using lead and compan...
Hey everyone,I'm very excited to share some very cool use cases of the Marketo API and show you how to take your first steps toward making your first API requests.Even if you can't...
This blog post will show you how you can extract and analyze data from your Marketo instance using the example of email data so that we can answer the age-old question: When is th...
AI tools have exploded in popularity since 2023 and there is not one industry or job role that does not have the opportunity to be improved using these tools. In this blog post, I ...
Running your first webinar in Marketo or having issues with the member.webinar url token not populating? Well then you’ve come to the right place! Get a run down of what the Market...
As marketing operations professionals I’m sure we’re all familiar with how important it is to be able to show marketing’s contribution to growing revenue. This is why having a Mark...
Not quite sure what the difference between a Marketo executable campaign and a Marketo request campaign is and when you should use one over the other? Then you’ve come to the right...
Marketo webhooks are a powerful way to interact with 3rd party systems in order to unlock a range of functionality that cannot be achieved in Marketo. This post will give you a de...
Marketo trigger tokens are a powerful way to extract information about the event that caused a smart campaign to run. This blog post will walk through three examples that show you ...